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Roller Coaster Pricing
Beat
My Firesales by 2 to 1!
Customers Buy, Just to Try For the Best
Price!
Introducing Roller Coaster Pricing!
The Idea Behind Roller Coaster
Pricing
and Why It Works!
Date:
Welcome! YOURNAME
here to tell you about a terrific new product
that has people begging to get their hands on
it!
One of internet marketing's relative newcomers,
Todd Gross, took his listmembers by surprise
recently with the announcement and demonstration
of a pricing scheme that is so devilishly clever
that he had customers feeling like they had just
hit the jackpot on a slot machine. Todd slipped
this brainstorm quietly out in a simple sales
letter:
You ready for a FUN
President's Day Weekend Sale?
Here's your challenge..
TRY TO CATCH THE PRICE AT IT'S LOWEST
POINT!
http://www.netmarketinggame.com/FM100/SEOWP/
"Install SEO Wordpress"
....videos will show you step by step
FROM SCRATCH how to install Wordpress
with Search Engine Optimization
maximized from the start. This is the
easiest way to get started online. If
you haven't made a cent, this should be
one of your first moves..
And the funny part of this sale is that
like the stock market, the price
fluctuates. Don't believe me? Hit
refresh if you don't like the price. YOU
decide at which price to buy
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That's it!
That's all it took to unleash a scramble to get
a copy of this product that let's customers
choose the price that they pay for your
product
I simply had to get a copy, and I'm
sharing this opportunity with you.
I'll let Todd tell you about it himself:
We always talk about the psychology of selling
in Internet Marketing, but one thing that is
often overlooked is how annoying and short-lived
some of the sales schemes are.
Firesales, or “Dime Sales” where the price goes
up, sometimes rapidly, increases the desire to
“get in early” by prospective buyers, but it can
leave a bad taste in their mouth because they
feel rushed or weren’t around when the price was
low. Not only that, sales that run up in price
in one direction, tend to become less popular
with time, as the price gets out of reach.
Enter Roller Coaster pricing. With some
experience in “day-trading” the stock market a
few years back, I know something about market
psychology. One of the known times that the
volume of trades can go way up, is when a
perceived “bottom” is reached in a stock or
index’s price. Why not apply that same
psychology, and create a scenario where a
product’s price goes up and down with every
“refresh” of the potential buyer’s sales page?
Surely, they will try hard to catch a “bottom”
and it will increase sales! There are several
advantages to this price structure.
1. The price always goes up and down so the sale
does not get “stale” with time as in a firesale
when the price gets “too high”.
2. Many buyers do not take the time to find the
absolute lowest price, but are satisfied with
something lower than the highest price they see.
This means that a few sales will be made far
above what would be considered the market
average for the product.
3. Buyers become so mesmerized with the “game”
of finding the lower price that they will likely
buy for the sake of securing the price, in
addition to getting the product.
4. Buyers will not become weary or bitter about
this pricing scheme as much as they would a
firesale, which quickly runs away from them and
does not allow them time to make a decision on
their own terms. The Roller Coaster pricing
structure makes the buyer feel empowered to
change the price, unlike a firesale.
With my
first test using the Roller Coaster pricing
scheme, we took in 239 sales in 36 hours, or
around $2,000 US dollars. The product was
a set of videos showing how to set up a
WordPress blog on your own server with SEO built
in. The sales were mostly in the $6 to $8 range
with sales ranging from $6.00 even to $12.23
with the range of the Roller Coaster being set
from $5.99 to $13.99 While I did not split test
this,
similar sales in weeks prior did about 50% as
well. I also received many unsolicited
comments from my subscribers including:
| I enjoyed this yo-yo
sale very much, and even though I did
not really want to buy, I did. -
Konstanze-Marie
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| Hey Todd! Surfed on the
price wave for SEO WordPress and I think
I did pretty good, just $7.95! Started
at $13.45 then just refreshed the page
for the price cut. Thinking you could do
something with surf crashing sounds and
a wave graphic... just an idea! Very
fun!!! - Bonnie
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| Just wanted to tell you
I really liked this randomizer price
thing... it was fun and I got your
product/videos for $6.02!! Even though I
know your products are great, I felt
like I got an even better deal...
Wonderful! - Tamara
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With these results
and comments I would highly recommend
setting up a dynamic pricing scheme like
this one in your sales plan to boost
conversions and become more popular with
your subscribers.
Todd Gross
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Throw A Wet Blanket on Firesales
and Catch the Latest Pricing Ride!
Roller Coaster Pricing comes with
THESE GREAT ADDITIONAL FEATURES
Firesale - Still great for short-term
interest building
Upsell option - For offering resell
rights or an alternate higher priced product
Discount Offer - Everyone loves a
bargain. Pick a percentage and watch sales
increase!
Want to offer a limited time discount ? Forget
the hassle of accepting coupon codes! Offering a
discount is easy! Just enable the discount, set
your start and end timeframe and it happens
automatically! No need to access your code for
an earlybird sale time or to be there to shut
off a 1 hour special after 60 minutes!
PageWrapper option (Template) -
Display your sales page with a 'template' or
without! You choose !
COMES WITH TWO GENERIC PAGE WRAPPERS
and 5 Pre-Coded Example Sites!
Choose One To Start With, "Make It Yours", and
Upload It!
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