THE SUPER SEO GUIDEBOOK TO
SEO...........................................................2
WELCOME TO THE SUPER
GUIDEBOOK TO SEO!...........................8
WHAT IS YOUR SEO PLAN.....................................................................12
THE
BIGGEST
BANG
FOR
YOUR
BUCK.........................................................12
SUBMITTING YOUR SITE TO THE
SEARCH
ENGINES...................14
BE
PREPARED.......................................................................14
WHAT
WILL
SITE
SUBMISSION
GET
YOU.....................................................15
Site
Maps.........................................................................................................15
Submission
Software..........................................................................................15
If Budget
Allows................................................................................................16
SEARCH
ENGINES
AND
DIRECTORIES..........................................................16
Search Engine
List.............................................................................................16
Directories........................................................................................................16
FREE
LISTING.....................................................................................17
PAID
LISTING.....................................................................................17
A BALANCED
SUBMISSION
PLAN...............................................................19
FREE
AND/OR
PAID
SEARCH
ENGINE
SUBMISSIONS.........................................20
FFA LINK
SITES
NOT SEARCH
ENGINES.....................................................24
DIRECTORIES, SEARCH ENGINES
&
TRAFFIC…..........................26
WEB CRAWLERS
.......................................................................26
EXAMPLE...........................................................................................27
SPAMDEXING.....................................................................................28
SPIDERING........................................................................................29
INDEXING.........................................................................................30
META
TAGS.......................................................................................30
HYBRIDS..........................................................................................31
KEYWORDS........................................................................................32
META
TAGS
VERSUS
BACK
LINK
POPULARITY................................................33
META
SEARCH
ENGINES.........................................................................37
Dogpile............................................................................................................37
Mamma.com.....................................................................................................38
A Search Engine Is Just
A Tool............................................................................38
WHAT
THE HECK IS AN
ALGORITHM?.........................................40
GOOGLE ALGORITHM
IS
KEY...........................................................40
PAGE
RANK
BASED
ON
POPULARITY...........................................................40
CONSIDER
BACK
LINKS
POPULARITY
VOTES..................................................41
Hypertext-Matching
Analysis:..............................................................................42
DO
YOU
KNOW
THE
GOOGLE DANCE?......................................................43
The Algorithm
Shuffle........................................................................................43
GOOGLE Dance
Tool..........................................................................................44
FEATURES
AND
TOOLS
FROM
GOOGLE........................................................44
In case you are feeling
lucky...............................................................................44
The multi-faceted Google
Toolbar........................................................................45
Pandora’s
Box...................................................................................................45
Stock
Quotes....................................................................................................45
GOOGLE
FREE
TOOLS
AND
SOFTWARE........................................................45
Calculator.........................................................................................................46
Dictionary
Definitions.........................................................................................46
File
Types.........................................................................................................46
News
Headlines.................................................................................................46
Advanced News
Search......................................................................................47
Similar
Pages....................................................................................................47
Web Page
Translation.........................................................................................47
SafeSearch
Filtering...........................................................................................47
SUBMITTING
YOUR
URL
TO
GOOGLE..........................................................48
CLOAKING.........................................................................................48
GOOGLE
GUIDELINES............................................................................48
Do’s.................................................................................................................49
Don’ts..............................................................................................................49
GOOGLE
SERVICES...............................................................................50
Google
Answers.................................................................................................50
Google
Groups..................................................................................................51
Google’s Image
Search.......................................................................................51
Google’s Catalog
Search.....................................................................................52
Froogle.............................................................................................................52
ALTAVISTA........................................................................................53
CRAWLER/SPIDER
CONSIDERATIONS..........................................................54
RANKING
RULES
OF
THUMB....................................................................55
Values:............................................................................................................55
Query-dependent factors
include:........................................................................56
Blanket policy on doorway
pages and
cloaking......................................................57
Meta tags (Ask.com as an
Example)....................................................................57
Keywords in the URL and file
names....................................................................57
Keywords in the ALT
tags...................................................................................57
Page
Length......................................................................................................57
Ask.com Search
Features...................................................................................58
ASK
OWNS
ASK.COM
TECHNOLOGY............................................................59
WHAT
YOUR WEBSITE ABSOLUTELY
NEEDS...............................74
JUST
DON’T
FOCUS ON THE HOME PAGE,
KEYWORDS AND TITLES....................74
UNDERSTANDING
YOUR
TARGET
CUSTOMER..................................................74
DOES
YOUR WEBSITE GIVE ENOUGH
CONTACT INFORMATION?..............................75
YOUR
HOMEPAGE IS THE MOST
IMPORTANT PAGE ON YOUR WEB
SITE......................76
THE
ACID
TEST...................................................................................77
STEP
BY
STEP
PAGE
OPTIMIZATION...........................................................78
ONE
SITE
– ONE
THEME........................................................................80
AFFILIATE
SITES
& DYNAMIC
URLS...........................................................80
PAGE
SIZE
CAN
BE
A FACTOR.................................................................82
HOW
MANY
PAGES
TO
SUBMIT.................................................................82
SHOULD
YOU
USE
FRAMES?....................................................................82
MAKING
FRAMES VISIBLE TO
SEARCH
ENGINES..............................................83
ROBOT.TXT MORE THAN A LITTLE
USEFUL.................................85
STOP WORDS ...................................................................................88
Some commonly excluded "stop
words"...............................................................88
IMAGE
ALT
TAG
DESCRIPTIONS................................................................90
REGIONAL SEARCH
ENGINES.....................................................92
TYPES
OF
REGIONAL
SEARCH
ENGINES........................................................92
Human
Categorization........................................................................................92
Domain
Filtering................................................................................................93
MAINTAINING
A LOCAL
AND
REGIONAL
SITE.................................................93
SPAMDEXING AND CLOAKING –
TIME WASTERS............................94
WEB
HOSTING SERVICES AND DOMAIN
NAMES...........................97
AVOID
FREEBIE
SITES .....................................................................97
USING
KEYWORDS
IN
YOUR
DOMAIN
NAME..................................................97
DOORWAY
SITES/PAGES........................................................................98
WEB
HOSTING
COMPANIES.....................................................................98
Always avoid free or very
inexpensive..................................................................99
WHAT
TO
LOOK
FOR.............................................................................99
THE
ROLE
OF
YOUR
DOMAIN
NAME..........................................................100
HYPHENS
– YES
OR
NO?.....................................................................100
ALPHANUMERIC
CONSIDERATIONS...........................................................101
Giving YAHOO! Its
Alphanumeric
Due.................................................................101
This is the alphanumeric
order:.........................................................................102
IS
IT
LINK
POPULARITY
OR
CLICK
POPULARITY.............................................102
Influencing Click
Popularity...............................................................................103
REGISTERING YOUR DOMAIN
NAME.....................................104
DO'S
AND
DON'TS’..............................................................................104
Free Web
Hosts........................................................................................104
Sharing domains or IP
addresses................................................................104
Sub-Domains...........................................................................................104
Shared Domains Spell
Trouble....................................................................104
5
You Must Own
Your Domain – Not Your
Host................................................105
KEYWORDS
IN THE DOMAIN NAME ARE
CRUCIAL............................................105
Separate multiple
keywords.......................................................................105
Character
Limit.........................................................................................105
Directories...............................................................................................105
Too Many
Hyphens/Dashes........................................................................105
Yet another
benefit...................................................................................105
CHOOSING A HOST FOR YOUR WEB
SITE.................................106
YOU
ARE
RENTING
SPACE
AND
BANDWIDTH...........................................106
A SHORT
LIST
OF
THINGS
TO
WATCH
OUT
FOR..........................................107
Shared IP
hosting............................................................................................107
Downtime.......................................................................................................107
LOOK
FOR
A WEB
SITE
HOST
WITH:.......................................................108
An OC-3 - 155 megabits per
second............................................................108
Safeguards..............................................................................................108
Redundant rollover
connections..................................................................108
Backup
power...........................................................................................108
24 hour
server back
ups...................................................................................108
NO
LOGS?
WHY,
ITS
YOUR
DATA..........................................................108
LOGS
PROVIDE
YOU
WITH
VALUABLE
INFORMATION......................................109
Other
features
include......................................................................................109
SEARCH ENGINES MAY SEEM
PICKY........................................110
A CASE
FOR
CASE
SENITIVITY ........................................................110
KEYWORD
STUFFING AND SPAMMING.........................................................110
DYNAMIC
URL'S................................................................................111
RE-DIRECT
PAGES..............................................................................111
IMAGE
MAPS WITHOUT ALT TEXT..............................................................111
FRAMES..........................................................................................112
TABLES..........................................................................................112
LINK
SPAMMING................................................................................113
INCREASING YOUR SE RANK AND
IMPROVING YOUR
SEARCH ENGINE
POSITIONING....................................114
THE
SIMPLE
BASIC
PRINCIPLES..............................................................114
YOUR
WEB
SITE
COPY/CONTENT............................................................116
RANKING
BY
POPULARITY.....................................................................116
And What Is
Link Popularity
Again?....................................................................117
LEARN
TO
ANALYZE
YOUR
SERVER
LOGS...................................................118
Some sites
offer to run
comparison....................................................................118
LINKING
STRATEGIES..........................................................................119
There’s Good And Bad Back
Links......................................................................119
Reciprocal
Links..............................................................................................120
Outbound
Links...............................................................................................120
Inbound Links
(Also Know As Back
Links)...........................................................121
MORE
ON
META
TAGS.........................................................................122
PAGE
HEADING
TITLES........................................................................123
6
TITLE
TAGS.....................................................................................124
KEYWORDS
AND
DESCRIPTION...............................................................125
META
ROBOTS
TAG............................................................................126
Yes there
are more Meta Tags
but…...................................................................127
RESEARCH
TOOLS...................................................................128
LIST
OF
FREE
TOOLS ...................................................................128
Keyword
Density.............................................................................................130
Simple steps
to check the
density:.....................................................................131
STEMMING......................................................................................132
WHAT
ARE
THE
MOST
POPULAR
KEYWORD
FOR
YOUR
SITE?............................133
TRACK
YOUR SEARCH ENGINE RANKINGS
LIKE A
BLOODHOUND.......................................................................134
THE
BEST
WAY
TO
TRACK....................................................................134
SECRET TOOLS TO HELP YOUR
ACHIEVE & MAINTAIN HIGH SE
RANKINGS.............................................................................137
HOW
TO FIND OUT HOW MUCH MONEY
YOUR INVESTMENT IS YIELDING.....................................................................................141
HYBRID PPC & SEO
TACTICS....................................................144
ROI TRACKING
TOOLS .......................................................................145
DoubleClick's
DART..........................................................................................145
WebTrends from
NetIQ.....................................................................................145
HitBox from
WebSideStory................................................................................146
Urchin............................................................................................................146
RESOURCE SUMMARY..........................................................147
SEMPO’s
mission..........................................................................................147
Alexa.............................................................................................................148
LinkPopularity.com..........................................................................................148
Tools from
Marketleap......................................................................................149
NetMechanic HTML Code
checker.......................................................................149
OptiLink Link Reputation
Analyzer......................................................................149
PositionPro.....................................................................................................150
WEBSITE
MANAGEMENT
TOOLS..............................................................150
SEARCH
ENGINE
INFORMATION...............................................................151
INTERNET
MARKETING
RESOURCES..........................................................153