The Search Engine Optimization Report

If you want people to visit your website, they have to find it first - and most people searching the Internet use a Search Engine.

It's not enough to be listed on a search engine though. You need to be listed in the first 10 or 20 results for your chosen topic (or "keyword").

After all, how many results do you look at when doing a search?

Getting into the top 10 or 20 results is not so easy though.

That's where Search Engine Optimization - or SEO - comes in.

Search Engine Optimization simply means making your website more interesting to the search engines. However because the vast majority of people have no idea how to do that, knowing how to use SEO will give you a dramatic edge over your competition.

It doesn't matter if you are a complete newbie or a seasoned professional webmaster, the brand new Search Engine Optimization Report provides a full range of tips, examples, explanations and step-by-step help to not only make your site search engine friendly, but also move it high enough in the results that people will see it when they search.

To the detailed:

Targeting your website for searching
- The value of niche markets
- Understanding "stop" words - and how to avoid them
- The basic SEO rules for all websites
- SEO tips for dynamic websites
Do-It-Yourself SEO
- Choosing the right domain name
- Creating a page title
- Meta tags: What they are, which are important, how to use them
- Incoming links
- How Alexa rankings affect your traffic
- How Google Page Rank works
- How to build a Google sitemap
- How to tap into the power of HTML elements
- How to become an SEO ninja
Meta tag myths
Keywords
- What are keywords?
- How do they affect your ranking
- Choosing the right keywords
- Are your keywords "too common"?
- How to track keyword response rates
Google AdSense and AdWords
- They aren't the same thing
- Optimizing for AdSense performance
- Increasing traffic with AdWords
DMOZ
- What it is
- Why it's good for you
- Multiple listings
SEO scams and how to avoid them
The dangers of link farms and Free For All (FFA) sites
You can't fool Google - You shouldn't even try
Google is big - But it isn't alone
- Yahoo is more important every day
- Special SEO tips for MSN
- SEO tips for Overture
Major SEO success stories
How to choose an SEO provider
- When you do need a paid service, what it should give you
- Make sure they design a proposal specifically for your site
- What questions to ask (don't just rely on their sales pitch)
- Examine their answers and proposal for your website carefully
- Warning signs that mean "walk away"
The good and bad news about link partners and reciprocal link exchanges
Why content is king
- Don't use hidden text
- Making the best use of Really Simple Syndication (RSS) feeds
Tips for raising your search engine rankings
SEO tasks you should do every day
Long-term SEO maintenance
Advanced link checks
- CSS and JavaScript - good news and bad for SEO
- Deal with dead links immediately
- Honesty is the best policy
What to do when your rankings crash
- Check your site for search engine red flags
- Make sure you are up-to-date on the latest search engine rules
- Check the size and number of your images, especially load speeds
- Double-check all links
- Redesign your site, if needed - then resubmit, following all the rules

To new innovations, alternatives and resources:

SEO vs Pay-Per-Click (PPC)
- What's the difference?
- When to pay
- When to concentrate on improving your free ranking
The "Google Dance"
- Understanding how Google works
- How to deal with ever-changing rules
- The right way to submit your site
A guide to SEO resources and discussion groups
Know the competition
- How to analyze a competitor's website
- Identify the major players in your category - and learn from them
- Strengths, vulnerabilities and gaps

Full Master Resale Rights Included Free!

Your copy of this great e-book comes complete with Master Resale Rights.

This means you can sell it yourself and keep all the money.

You only need to make one sale to recover your investment.

I'll even give you a copy of this sales page, complete with the professionally designed graphics, to make it really easy for you.

Just add your own order button to the page, upload it to your own website and start taking orders.

You can also add the e-book as a bonus to other items you sell, if you wish, include it in packages and membership sites or just give it away free as an easy way of attracting subscribers to your newsletter.

Requirements: This e-book is in the form of a .exe file and can only be read on PCs running Microsoft Windows. The e-book can be printed out from a Windows PC, if required.